Sales Meetings - What Time Should You Schedule Your Sales Meeting To Achieve The Best Productivity
Everybody salespeople, sales managers, sales consultants - have their own theories on how to manage a sales force. It seems that sales is becoming a science. This includes theories on sales meetings. What time of day is best to schedule a sales meeting to get the most productivity from it?
It is a well accepted theory that people are most productive and alert at the beginning of a work day then they are at later times of the day. So, it stands to reason that sales meetings should be booked for early mornings, say first thing at 9 am. Thats what most sales consultants and managers would suggest. So, early morning is a good time to talk about sales goals, sales quotas, new product offerings, and such with your sales force. Do you think this is correct? I dont.
People are more productive in the early morning, I would agree with that. But that also means that salespeople will perform their prospecting duties best in the morning as well. So, there is an opportunity cost of scheduling sales meetings at the time of day when it is best for salespeople to be seeking new customers and meeting with them. By sitting in a meeting, salespeople lose out on their best selling time.
Perhaps sales managers prefer morning sales meetings because that is the time of day that they are most productive? But really, in the end, its all about getting the most out of salespeople. So, perhaps it is best to schedule sales meetings at other times of the day. Perhaps it would be better scheduled at the end of a work day; this is a time when many salespeople are winding down anyways and not doing as much work.
Sales theories abound and I have my own, including theories on scheduling sales meetings. I believe that conventional theories are not always correct.
Tino Buntic invites you to visit Trade-Pals.com and create a professional profile to receive sales leads without cold calling. TradePals provides free sales leads to business professionals and entrepreneurs across North America.
Tino enjoys reading blogs and highly recommends So What? Who Cares? Why You?, nutrition for inventors, researchers, and entrepreneurs by Wendy Kennedy.
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