Relax Your Customer

One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.

Relaxing your customer is important to any type of sales situation you may find yourself in. Remember, think of the customer as a guest in your house, you are the host, so you want to make them as comfortable as possible in your house. The more comfortable they are in your house, the easier it will be for them to talk to you.

In sales, trying to persuade someone we have never met before to buy our product can be very challenging.

It can be challenging for a number of reasons, mainly the fear that consumers associate with sales people.

The fear that we are all alike, comparing us to the unfair stereotype of the used car salesman. They are afraid of being convinced to buy something they dont need at a price they cant afford.

You need to find a common denominator with your customer, something you can both relate to, something non-business.

A non-business conversation is a great way to break the ice with your customer. We all want to make a sale, but since when is it a crime to get to know your customer?

This is easier than you may think, people love to talk, especially about them selves.

So ask questions. Ask about their pets, their families, their work, and their hobbies.

When I was in banking, I managed a branch inside of a supermarket. Our daily goals consisted of going out into the aisles, approaching customers, and trying to convince them to bank with us.

We applied certain techniques to this type of sales that worked rather well.

For instance, the pet food aisle was a good place to talk to people, because people loved to talk about their pets. A simple question such as; What kind of dog do you have? would get them talking with the greatest of ease.

The junk food aisle was also a good place to talk to people. For some reason the presence of candy and junk food put people in a good mood, and they were more prone to talk with a stranger.

One place we stayed away from, was the frozen food section, because people didnt want to talk where it was cold. Understandable.

My point is, people love to talk as long as they can relate to the subject manner, so dont be afraid to ask questions, and get to know your customer beyond that of the products they need.

The more relaxed you can make your customer in your setting, the better off the two of you will be, and the more sales you will walk away with.

This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.

Sharpening Your Sales Skills
Making a living in sales can be very rewarding, however, it can also be tough at times. That is why it is very important to stay on top of your game at all times.Making a sale doesnt happen by accident or by luck, the sale is made because the person ...

Sales Training for Car Washes
It is important for carwashes to train their employees how to sell especially if it is service writer that the customer talks to first when they pull up. It is also important for the cashier to listen to the customer and perhaps engage them in conver...

Sales Training for Auto Detail Shops
Each person in an auto detailing shop should be trained in sales. Customers will often walk up to the service bays and ask questions and if the auto detailers are doing work, then they need to pay attention to the customer and they need to understan...

Make Your Referrals Count
Just because we receive a referral, it doesnt mean that the sale is ours and the deal is closed even before we make contact.For all you know, the person being referred to you may have also been referred to someone else, so dont take your referrals fo...

Dealing With a Difficult Prospect
Before we look at the nuts and bolts of this topic remember you are human and as such the first reaction by salespeople when confronted with this prospect is to decide they arent worth my time or take the Ill show you approach.Neither of those will ...

Utilizing Customer Service at Your Home Security Company
Utilizing Customer Service at Your Home Security CompanyFor many people the most important aspect of a home security company is the customer service department. The customer service department at your home security company can really help you out in ...

Acne Skin Care - Relaxation For Clearer, Healthier Skin
Are you taking enough time to relax each day? Did you know that by taking time to relax regularly each day, it can actually help you to have healthier, clearer skin, especially if you suffer with acne skin?Well, the truth is for many of us, we're all...

Body Language, Five Key Ingredients
When making your living in the sales industry, and working with people, it is important to not only get your point across verbally, but you want to allow for your body language to send a clear message as well.Your body language consists of many key i...

Top 7 Tips To Recognize Muscle Tension To Relax Yourself
Before you can learn to relax you must first be able to recognize tension. I have seen many classes where members were told to relax, and they and the teacher believed they had been successful when, in fact, their muscles were still tense. Some peopl...

Stretching With Meditation The New Way Of Relieving Tension And Stress
Stress and a fast paced living see many of us having to find alternative ways of escape. Many people go to gyms to relieve stress in a healthy manner. Yet, few people consider going against the flow: to slow down and attempt meditation as an alternat...

This entry was posted on Friday, July 25th, 2008 at 8:46 am and is filed under Sales Training . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.